Alisha Hobson joined Lux Equity in 2020 to develop and advance the Marketing department. She works closely with all departments to cultivate a marketing strategy for Lux Equity and all of its portfolios.
Alisha has been in the marketing industry for three years, working in various fields such as retail, real estate, not-for-profit and consulting. Her previous role was at Fighting Blindness Canada as a communications coordinator. She has experience with building brand strategies and marketing management to help brands connect and engage with their audiences in unique and genuine ways.
Alisha received a Bachelors of Arts in Geography from Queen's University. She also has a certificate in Digital Marketing from the University of Toronto.